Martech Leader & Solution Architect
Seasoned Martech leader with 20+ years driving digital transformation for enterprise brands — specializing in CDPs, real-time data, and omnichannel personalization at scale.
I specialize in modernizing complex marketing technology ecosystems — leading enterprise-scale CDP implementations, real-time data integrations, and omnichannel personalization strategies.
My strength lies in bridging the gap between strategic vision and technical execution, helping organizations unify customer data, streamline platforms, and accelerate time-to-value. I love solving complex data and integration challenges, especially around customer identity, personalization, and cross-channel engagement.
Outside the office
Over 15 years leading enterprise-wide CDP initiatives — designing, deploying, and integrating platforms such as Segment, Adobe Experience Platform, and Tealium. Deep expertise in identity resolution and personalization at scale.
Architect of sophisticated data-driven customer journeys across the full Martech stack. Deep experience with Iterable, Braze, Salesforce Marketing Cloud, and Adobe Journey Optimizer.
Expert in building unified identity strategies, schema planning, and API-first architectures for enriched customer profiles across systems.
Drive business transformation through stack rationalization, platform consolidation, and seamless end-to-end migrations aligned to growth objectives.
Adept at building and mentoring high-performing cross-functional teams. Partner closely with C-level stakeholders to align technology strategy with business priorities.
Whether you're looking for a Martech leader, solution architect, or strategic advisor — I'd love to connect and talk about how I can help drive impact for your organization.
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